Don’t bug, Cher Horowitz is back.
In the years since she starred inClueless,Alicia Silverstonehas “sporadically” referenced her iconic performance as Cher.
“It felt really good,” Silverstone, 46, tells EW of playing Cher again.
Alicia Silverstone and Elisa Donovan reprise their ‘Clueless’ roles for Rakuten’s Super Bowl ad.Rakuten
Silverstone continues, “I thought to myself, ‘How do I prepare for this?’
I had no idea if I could do it or not, but I just went for it.
And I had fun.
Cher is so confident and bossy but passionate and believes so clearly in what she’s talking about.
She has a huge heart.
There are a lot of fun things about her, and they make her really happy.”
This isn’t the first time an actor has reprised a past role for a Super Bowl ad.
“She’s one of film’s most historic shopaholics,” Silverstone says.
“So the idea that she would be able to use this app would be the greatest hack ever.
Getting cash back on all your shopping?
I just feel like she’d want everyone in the world to know that.”
“I saw it with my son when he was 5.
It was at the Hollywood Forever Cemetery on a huge screen,” Silverstone remembers.
“Something like 4,000 people came to watch it.
So I went and saw that and presented it to the crowd.
That was amazing because when I saw it that time, I really saw the costumes.
They really make entrances, those costumes!”
People like feeling that!"
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