Kate Winslet’s HBO limited series is gaining serious momentum in the 2021 Emmy nomination race.

And does it deserve to, or didMare ofEasttownjust premiere at the perfect time?

But how much ofMare of Easttown’s momentum is due to timing?

Mare of Easttown

Kate Winslet in HBO’s ‘Mare of Easttown’.Michele K. Short/HBO

And how much of that timing was decided as part of HBO’s FYC strategy?

And don’t forget:Mare of Easttown’s finale hasn’t even aired yet.

So grab a cup of wooder and settle in, because this race is only just getting started.