Though some of the magazine’s and Hefner’s own ethos has soured as times have decidedly changed.

His treatment of these women comes into view in the first look fromSecrets of Playboy.

“I came back with short hair and he flipped out on me,” Madison recalls.

Holly Madison, hugh hefner

Holly Madison and Hugh Hefner.Michael Bezjian/WireImage

“And he was screaming at me that it made me look old, hard, and cheap.”

Hefner, it seems, reserved a particular ire for Madison.

Even though other people could wear red lipstick and it didn’t seem to bother him."

Secrets of Playboypremieres Jan. 24, 2022, at 9 p.m.

ET on A&E.