on the spot during a meeting with Lucky Strike executives.
See which perfect pitch clinched the No.
1 spot, below.
Credit: AMC
Not his best moment, though admittedly a pretty funny one.
Ultimately, they won the client back without ever having an awkward conversation.
“But that’s not a Don pitch!”
you say, and right you are!
It’s a persuasive endorsementand a significant moment for one of the show’s most compelling relationships.
Still, the client was unsatisfied.
But it was the pitch that started it allthe first time audiences saw Don’s genius at work.
“We have six identical companies making six identical products.
We can say anything we want.”
And so the greatest ad man basic cable has ever known was born.
The whole scene is as disturbing as Don’s commercial rhetoric is seductive.
“At last,” he concluded.
“Something beautiful it’s possible for you to truly own.”
After all, how many of his later pitches referenced the Kodak Carousel?
“This gear isn’t a spaceship, it’s a time machine.
“To a place where we know we are loved.”
But this is a carouselyou can only chase it in circles.
