“I was fed up with it years ago,“Briggs toldThe Guardianin 2019.
“You get an idea and you just do it.
You don’t think, ‘Oh, children of 10 won’t want this.’

Raymond Briggs.Richard Saker/Shutterstock
You don’t think like that at all.
You don’t think about the audience, couldn’t possibly.
You’ve just got this idea in your head and you do it how you want it.”

‘The Snowman’.Everett Collection