Two words: Stallone Face.
The only time people actually look forward to watching commercials is upon us, also known as theSuper Bowl.
EW’s compiled all the best spots… and the other commercials from the Big Game.

2023 Super Bowl ads.PopCorners; Paramount Plus; Squarespace
Here, the best followed by the rest of Super Bowl 2023 ads so far.
Squarespace
Is there really anything remotely close to “too much"Adam Driver?
Sure, he may not be shirtless on a horse (and then becoming a horse?
Just weird and delightful.
You did it, Adam Driver.
What better ambassador for shopping till dropping than thisCluelessqueen?
Avocados From Mexico
Wait, avocados are fruits?
I guess that tracks, seed being on the inside and what have you, but still feels wrong.
So much of what dictates a good, or passable, Super Bowl commercial is the casting.
And when in doubt, a beloved and underrated character actress will always come through.
And a bunch of naked folks never hurt either.
Pepsi
Steve Martingives a master class in ACTING.
This isn’t just stunt-casting, however, as Stallone stars on Paramount+‘sTulsa Kingand the upcoming docuseriesThe Family Stallone.
You know, yes.
It’s got some well-earned chuckles and a cameo from Celtics great Kevin Garnett.
But in the capable-ish hands of Rudolph, we got clams in our Ma&Yas.
But at least we’ll always have the candy-coated clam-mories.
Brian Cox yelling at someone is always fun.
ABill Murraycameo would’ve put it over the top, though.
From the jump, it’s clear this is Gloria’s ad.
Now this isA Star Is Born.
Cosmetics
This isJennifer Coolidge’s world and we’re just living in it.
The folks at e.l.f.
tappedWhite LotusauteurMike Whiteto make Coolidge’sdream of playing a dolphinat least partially come true.
Skin like a baby dolphin is almost as good as going full Flipper.
Because these ads are expensive and Netflix offers commercials now.
Except maybe if you pan 30 inches in any direction.
Hyundai
Kevin Baconwith a fanny pack.
It’s not wrong, it’s certainly not right, but now I can’t unsee it.
The Baconator goes full on dad with his daughter Sosie and they even put the man in Crocs.
Simple, but effective.
And that Miles Teller’s got some moves.
Booking.com
National treasureMelissa McCarthyin multiple wigs and costumes?
Oh, and it’s for vacations?
Pluto TV
Drew Barrymoreis falling for Pluto TV, literally.
And it’s all just for the drama of it all, which I both respect and appreciate it.
Much like Drew Barrymore’s dramatic work.Grey Gardens, anyone?
But how aboutAmy SchumerandDoja Cat?
That makes it less creepy, right?
We’re living in strange times.
But changing his name to Downy McBride?
We all deserve better than that.
Hellmann’s
Jon HammandBrie Larsonare stuck in a fridge.
Next thing you knowPete Davidsonis threatening to eat them both.
Like Hamm says, “That’s weird.”
Not quite weird enough, though.
Which, again, is a lot.
Honestly, after that nonsense withMr.
It’s a lot to cram into 30 seconds too much some would say.
Points for eternal banger “Who Am I (What’s My Name)?”
To be fair, Jonas’ arms are doing a lot of the heavy lifting.
Experian
John Cenais like Gene Kelly with 19-inch biceps.
The man loves to put on a show.
But don’t hold that against him.
Experian, however, did our man dirty by making him sing and dance about paying rent.
In this economy?!
Read the room, Jonathan Larson… the guy who wrote the musicalRent.
Workday
Rock stars are reclaiming their time in this ad from Workday.
But at this point, can’t we just letOzzy Osbournerest?
And sometimes, it’s best that stay deador in Alaska.