ShowrunnerEric Kripkethinks it might have something to do withthe “exploding genitalia” in the season 3 premiere.
Also, this is the first time in history that exploding genitalia has led to further success."
It also amounts to a 234 percent boost from the season 1 audience.

Karen Fukuhara (Kimiko), Karl Urban (Billy Butcher), Tomer Capone (Frenchie), and Laz Alonso (Mother’s Milk) on ‘The Boys’.Amazon Prime
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Jensen Ackles as Soldier Boy on ‘The Boys’.Amazon Prime