Lucasfilm vice president of marketing and publicity Charles Lippincott had a good feeling aboutComic-Con.
Writer Roy Thomas and artist Howard Chaykin, who’d been hired to penStar Warscomics.
“Word of mouth was building, but there wouldn’t have been any advance publicity.

Marvel Comics Illustrator Howard Chaykin (left) and writer/editor Roy Thomas (right) conduct a Q&A about their Star Wars project at the 1976 Comic-Con.Lucasfilm
But in the summer of 1976,Star Warswas still an entirely unknown entity.
They ended up giving them away (today they sell for a pretty penny on eBay and elsewhere).
Thomas sees it as a purer time in the world of conventions.
“It probably wouldn’t have made any difference.
It was just inevitable, but Charlie Lippincott was really ahead of his time.”
But what could Thomas and Chaykin even present about having never seen any footage?
“We had some reputation as comic people,” he explains of his and Chaykin’s role there.
“We were just there to say what little we knew.
Listen to interviews with the casts ofAhsoka,Andor, andObi-Wan KenobionEW’s newStar Warspodcast,Dagobah Dispatch.